Tinder “RelationChips”
Manufacturing + Web Dev + Social
A new relationship starts on Tinder every three seconds. This happens to be the same amount of time it takes to eat a potato chip. So we used that to communicate the simple message that Tinder works.
We mass-manufactured custom potato chips and hosted a giveaway on a custom microsite. The chips sold out almost immediately.
Credits:
Web Dev - NoFixedAddress
Chip Manufacturing & Kit Fabrication - Hunters Point
3D Design & Animation - PrePost
Photography - Billy Siegrist
Influencer Kits
We sent custom kits to influencers with items we created to help them enjoy the chips, including handcrafted 3-second hourglass timers.